Painless and efficient TV ad.
Reasoning: Octenisept is colorless and painless – first aid for every type of wound. What is the easiest way to communicate it?
Idea: Show the injuries that symbolize a cut, burn and wound through the animation and after we hear the expression “Pssss” from the narrator in the voiceover, the wound is disinfected. The pronounced “Pssss” is ambiguous. It sounds like when you react to something that is harmless in real life, and it also sounds like when you apply Octenisept spray to every type of wound.
See what it all looks and sounds like in this painless video.