Bad bacteria, good case.
Reasoning: Bio-Kult is a dietary supplement with as many as 14 strains of live cultures of microorganisms. What is the easiest way to communicate it?
Idea: An animation that vividly and literally depicts the Bio-Cult effect. We placed the plot in the interior of human insides, played with words and created the main actors of the battle in the digestive field.
After the script was finalized, illustrations of the main characters of the video followed.
Only after we got the bacterial characters could the animation start. How it all turned out and who won this battle we face every day, see in the video.