KTC introduces non-working Sunday in 2020

Sunday is made for better things.

To highlight Sunday as a day for the family, the KTC retail chain decided to stop working on Sundays in 2020.

Task: Create a TV ad (17”) that communicates socially responsible business and is aimed at the general population (18 – 65).

Goal: Raise public awareness of the importance of non-working Sundays. Set an example for others.

Reasoning: Sunday is a beautiful day. It can be used for vacation, travel, shared family moments and a bunch of new experiences and adventures. How to communicate such feelings in the image video for the most famous retail chain in Podravina?

Solution: Check out the video.